About Us

Together, We’ll

Make Your Brand

Unforgettable

Fallback Media is a digital brand studio located in Fort Wayne, Indiana — we focus on humanizing digital experiences and visual identities for innovative brands.

Career woman by day… Chef, nurse, housekeeper, therapist, referee, & mom the “miracle worker” by night.

The

Shero

Emerging

Startup

The Small Business Owner, The “Unicorn” Startup, The “New Kid On The Block”

The innovators, trendsetters, habit formers, “new ways of thinkin” masters, Creators of new industries, bold risk takers, world changers and influencers

The

Disruptors

Tried & True

Service

The Seasoned Pro, The “Time Tested”, Stedfast, Proven, “Reliable” Legend.

The

Shero

Career woman by day… Chef, Nurse, Housekeeper, Therapist, Referee, & Mom the “Miracle Worker” by night.

Emerging

Startup

The Small Business Owner, The “Unicorn” Startup, The “New Kid On The Block”

The

Disruptors

The innovators, trendsetters, habit formers, “new ways of thinkin” masters, Creators of new industries, bold risk takers, world changers and influencers

Tried & True

Service

The Seasoned Pro, The “Time Tested”, Stedfast, Proven, “Reliable” Legend.

Our Process

1. Discovery

We uncover your project needs for both business users and end-users. In this phase, we gather as much information on your business as humanly possible.

2. Ideation

In this phase, we define the scope of the project goals based upon the data we collected during discovery. Then, we work backward to break the project into milestones.

3. Design + Develop

This is the most exciting phase where you’ll begin to see the fruits of our collective labor. We’ll present your new visuals and gather your feedback on the concepts presented. This will give you an early preview of how your brand will present “in the wild”.

4. Analyze

We’ll work to implement your feedback into the final design. Shortly after, we’ll present one more time before we go live with your new brand, website, or film. Finally, we’ll analyze the project goal against how your audience receives your new product.

Beth Behrendt - Digital Platform - Freelance Writer Portfolio

Capabilities

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Our Services

What can we do for your brand? Good question… anything, really! The possibilities are endless…however, we do specialize in building flexible design systems for corporations. The design system helps your in-house design team create consistent ‘on-brand’ marketing content. Let our team help you define your brand identity with the services below:

Brand ± Design

Visual System Design (Corporate)

Responsive Brand Identity

Brand Strategy

Brand Development

Logo Design

Graphic Design

Stationery Design

Marketing Campaigns

Web Design ± Dev

Responsive Web Design

Branded Digital Platform

Custom WordPress Sites

Microsites (<10 pages)

Landing Pages

Front-End Development

User Interface / Visual Design

Lead Generation

Video ± Photo

Cinematic Marketing Films

Videography

Cinematography

Business Promo Videos

Product Videos

Motion Graphics

Explainer Video

Photography

Communication

Brand Positioning

Email Marketing

Copywriting/Editing

Voice ± Tone Guide

Communication Guide

Messaging

Microcopy

Script Writing

Meet Team

Fallback

Wanna peak under the mask…to see who we really are?! We’re a bunch of unorthodox creatives filled with insightful ideas and concepts. But most importantly we’re human!

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Fallback-Media_Owner-Co-Founder_Isaiah-Izzy-Custard_Videographer_Graphic-Designer_Web-Developer_Illustrator_FMD_Fallback

IzzyFMD

Videographer / Sr. Designer

Fallback-Media_Owner-Co-Founder_Jeremiah-JLawrence-Custard_Graphic-Designer_Web-Developer_Web-Designer_Brand-Designer_Brand-Strategist_FMD_Fallback

JLawrenceFMD

Brand Strategist

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Danilo

Videographer

Fallback-Media_Ariell-Ari-Morrison_Copywriter_Copy-Editor_Content_Communication-Strategist_FMD_Fallback

Ari

Content Strategist

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Measie

Office Admin / Jr. Designer

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