About Us
Together, We’ll
Make Your Brand
Unforgettable
Fallback Media is a digital brand studio located in Fort Wayne, Indiana — we focus on humanizing digital experiences and visual identities for innovative brands.
Career woman by day… Chef, nurse, housekeeper, therapist, referee, & mom the “miracle worker” by night.
The
Shero
Emerging
Startup
The Small Business Owner, The “Unicorn” Startup, The “New Kid On The Block”
The innovators, trendsetters, habit formers, “new ways of thinkin” masters, Creators of new industries, bold risk takers, world changers and influencers
The
Disruptors
Tried & True
Service
The Seasoned Pro, The “Time Tested”, Stedfast, Proven, “Reliable” Legend.
The
Shero
Career woman by day… Chef, Nurse, Housekeeper, Therapist, Referee, & Mom the “Miracle Worker” by night.
Emerging
Startup
The Small Business Owner, The “Unicorn” Startup, The “New Kid On The Block”
The
Disruptors
The innovators, trendsetters, habit formers, “new ways of thinkin” masters, Creators of new industries, bold risk takers, world changers and influencers
Tried & True
Service
The Seasoned Pro, The “Time Tested”, Stedfast, Proven, “Reliable” Legend.
Our Process
1. Discovery
We uncover your project needs for both business users and end-users. In this phase, we gather as much information on your business as humanly possible.
2. Ideation
In this phase, we define the scope of the project goals based upon the data we collected during discovery. Then, we work backward to break the project into milestones.
3. Design + Develop
This is the most exciting phase where you’ll begin to see the fruits of our collective labor. We’ll present your new visuals and gather your feedback on the concepts presented. This will give you an early preview of how your brand will present “in the wild”.
4. Analyze
We’ll work to implement your feedback into the final design. Shortly after, we’ll present one more time before we go live with your new brand, website, or film. Finally, we’ll analyze the project goal against how your audience receives your new product.
Capabilities
Our Services
What can we do for your brand? Good question… anything, really! The possibilities are endless…however, we do specialize in building flexible design systems for corporations. The design system helps your in-house design team create consistent ‘on-brand’ marketing content. Let our team help you define your brand identity with the services below:
Brand ± Design
Visual System Design (Corporate)
Responsive Brand Identity
Brand Strategy
Brand Development
Logo Design
Graphic Design
Stationery Design
Marketing Campaigns
Web Design ± Dev
Responsive Web Design
Branded Digital Platform
Custom WordPress Sites
Microsites (<10 pages)
Landing Pages
Front-End Development
User Interface / Visual Design
Lead Generation
Video ± Photo
Cinematic Marketing Films
Videography
Cinematography
Business Promo Videos
Product Videos
Motion Graphics
Explainer Video
Photography
Communication
Brand Positioning
Email Marketing
Copywriting/Editing
Voice ± Tone Guide
Communication Guide
Messaging
Microcopy
Script Writing
Meet Team
Fallback
Wanna peak under the mask…to see who we really are?! We’re a bunch of unorthodox creatives filled with insightful ideas and concepts. But most importantly we’re human!
IzzyFMD
Videographer / Sr. Designer
JLawrenceFMD
Brand Strategist
Danilo
Videographer
Ari
Content Strategist
